Japanese insurance companies in community-based environmental scheme

Here is an interesting story concerning two Japanese insurance companies, Sompo Japan Insurance Inc. and Nipponkoa Insurance Co., which are building sustainability initiatives into their core business.  Under their new offering, it is possible for customers to select an insurance options which trigger contributions from the insurance companies to fund community-based, participatory actions in biodiversity preservation and environmental improvement.  While clearly a marketing initiative, directed at the emerging demand in post-Fukushima Japan for environmentally-responsible action, the companies seem to be putting their money behind it, and to be working through responsible environmental agencies.  The program has the potential to strengthen community action in environmental improvement at the local level.

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